Landing my Car

 Here are 8 tips for designing landing pages for car dealerships:

Think about the conversion goal - Are you trying to convince someone to be interested in a certain make, model or dealership? This question is key to determining the direction of your landing page.

Make sure you only have one conversion goal on your page. You shouldn’t include a navigation bar or links to multiple offers. Know what the goal of your ad campaign for your car dealership is.

Feature a limited-time offer if possible (such as a deal of the week) - these are effective in increasing urgency and scarcity.

Contrast the call-to-action (CTA) with the page’s background color.

Use directional cues to point your visitors towards the form or CTA button on your landing page.

Focus on the benefits of either your car dealership or the vehicle you’re offering. Do not attack the competition. This can cheapen your brand and make your car dealership seem tacky.

Use the absolute minimum number of form fields you need for your offer. The more form fields you use, the less conversions you will get get.

Make sure your landing page is optimized for mobile (most landing page builders have this feature). Many people will be searching for car dealerships on their mobile devices!